Tag: Super Bowl

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When I attended the University of Kansas in the late 1970’s, a friend who was an actor got a small role in the Peter Shaffer play Equus. Equus had several nude scenes in it and he was looking forward to blowing the minds of the people in Lawrence, Kansas. Lawrence was playing its own role here instead of a university town with a mostly cosmopolitan population, it was taking on the the role of a small Kansas town rife with closed minds about nudity. I also was taking a course in Modern Theater. The professor encouraged his students to see the play because he thought it would blow our minds. Using almost the exact words as my friend. Hmm.

Blowing the minds of the audience was very much a part of the purpose of this play. To ensure that the damage done to our minds was not so severe, there were warnings about the nudity in the play so everyone who entered the theater was prepared for the genital reveal which , at least to my mind, spoiled the whole shock value of having nudity in the play. I was waiting for it.

Then, the type of person who would wander into a student play at a University is just not your typical small town Kansan. They would be more academic, more cosmopolitan, and more open to nudity in the theater. By 1979, even in Kansas, most people who followed the arts already had seen their fair of nudity before Equus exposed them to some more. But how do you get them into theater to see the nudity? Oh, yeah, why don’t we create a little controversy and, lo and behold, it worked, the controversy brought people into the show.

This is what I think happened with Bad Bunny’s Half-time performance. It was meant to provoke a certain segment of the population. It successfully provoked them. They lost their minds as they do and started demanding all kinds of things which cause the Media to follow the controversy. This created a demand to see the show. It was a genius marketing ploy — hyping the first Spanish language performer at the Super Bowl. The buzz was great, a lot of people watched it because most people had no idea who Bad Bunny was or what they were about to see. The television advertisers got their audience, so the money they paid was well spent.

Everybody is happy — particularly, I imagine, Bad Bunny who got a lot of free press and millions of potential new customers for his music. For the vast majority of people, though, it was a meaningless experience in a life filled with meaningless experiences. But no one’s minds were seriously blown here. It will hardly be a memory in a year or two.

But you have to give credit to the the organizers of the show, they certainly showed they knew what they are doing. If you got something to sell, I certainly would recommend them. Buzz is their middle name.

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I have mixed feelings about Bad Bunny’s Super Bowl Half-time show on Sunday.

I only half paid attention to it. I would look up whenever somebody shouted there is Lady Gaga or there is Ricky Martin but other than that it held half of my attention at best. Before you get all bent out of shape about me not watching the show, I can also make the same admission about every Super Bowl Half-time show I ever witnessed. Half-time shows are a time to refresh my drink, to grab some grub and to go to the bathroom. I can’t recall ever being so mesmerized by a Half-time show to commit one to memory. To be fair, the actual football game falls into that category as well.

Frankly, I am too old for the shows. I rarely, if ever, have any personal knowledge of the entertainer who is flying in from the rafters or appearing in a whiff of smoke. I am also just a little bit bored with the annual outrage of whichever artist gets selected to perform. Nobody they choose is going to please everyone in such a diverse population. The artist will be too niche, too controversial, too sexy, too tame, too boring, too young, too old, and I think you get my point, anyone selected will be too too something. It is a fool’s errand and I think the Super Bowl Entertainment Committee would be best to go back to marching bands instead of big name entertainers.

That said, I do think there was a problem with Bad Bunny. Someone somewhere wanted to deliver a message to Middle America and Donald Trump. Trump obviously received that message given his vitriolic response. He got angry which is what he was supposed to do and like a well tuned clock — he did. Taking their cue from their master, the conservative talking heads screamed their agreement. Does it make any sense though? Putting on a show in which a significant majority of the people watching don’t speak the language seems unnecessarily provocative and more than a little petty.

If you are trying to put on a show that celebrates immigrants, perhaps using a common language would be helpful to the people who you are purportedly trying to influence, otherwise you are missing your target. Oh, but it was the most watched Half-time show in the history. I think “watched” is a pretty strong word here. I would argue it was more background noise and that most of Middle America could care less. It is a quick conversation the next morning and then back to work. By the end of the week, the rest of the country will have forgotten about it and moved on to watching skiers fall at the Winter Olympics.

All we really got out of Bad Bunny was another experience of Donald Trump foaming at the mouth which, lets face it, we could have elicited by any number of pokes in the eye. It isn’t terribly difficult. I can’t wait until next year when the Super Bowl Half-time Entertainment Committee decides to have the best opera singers and classical music artist performs to ensure that Americans get exposed to a culture that they are unaware of.