One of the mysteries of modern media is how much time is consumed on absolute bull shit. The other day, Elon Musk’s Nazi salute made the headlines and, as far as I can tell, is still creating a bit of a hullabaloo. Some believe he made a Nazi salute; others believe it was just an accidental incline of the man’s arm. Musk denies it. This, as far as I can tell, should be the end of it. But no this tempest is still whipping around the teacup.

The fact is Musk is astute enough to deny it. What are his critics expecting him to say. “You caught me. I am a secret Nazi. I just got so excited that my arm just naturally went into a Nazi salute.” Since he didn’t fall into that trap, the matter should be closed. But it simmers on to what effect. Talking about it any longer is a waste of time and is taking up precious headline space on speculation over a trivial matter.

Distractions seems to be the game Donald Trump is playing. Take, for example, flying the flag at half staff for Trump’s inauguration. This is no big deal to anyone except Donald Trump and maybe Jimmy Carter’s family. If anyone remembers this in a weeks time, it would amaze me. Trump could have been gracious about it because it really is meaningless bull shit. Seeing the flags at half staff would go unnoticed by most and, by those who did, they would wonder who died, thinking that Jimmy Carter died years ago. But Trump knows how to grab headlines and attention. The media promptly fell into line reporting it and we have a controversy.

Now apparently the Trump administration is suspending Black and Women’s history months at the Department of Justice. I disagree with this but, in the scheme of things, this is small potatoes. I am not sure what occurs at the Department of Justice during these months and this is very much the problem. It doesn’t matter to most anyone in the country. But lets, by all means, have a little tiff about the Department of Justice display cases going empty during Black and Women’s History month.

What worries me is that Trump is the master of making controversial statements about meaningless bullshit that consumes the press for days on ends talking about his bullshit and then are immediately forgotten. There needs to be focus on the things that matter as opposed to the things that are nice to have. If I had to choose between Trump’s attack on the 14th Amendment which declares there is no birthright citizenship and the Department of Justice’s Black and Women’s History month. I know what I am going to focus on. Let’s choose our battles wisely because having a conniption fit about everything is pointless and time consuming which is exactly what Trump wants.

Elon Musk is supposed to have raised his arm in what looks like a Nazi salute. I linked to said crime because given the context of what he was saying and how he raised his arm, I am inclined to agree with Musk. This is nothing to get our panties in a twist.

Before I delve into this further, I want to be clear I am no fan of Elon Musk (see here, here, here). As far as I can tell he is an overpaid idiot with authoritarian instincts. I don’t like the man.

On the other hand, it is ridiculous to believe that he, in a widely seen speech, would break out in a Sieg Heil at Trump’s inauguration. It is a complete waste of time to be talking about it. He says he was thanking his audience for voting for Trump. His critics say his raised arm suspiciously resembles the Nazi salute. a

As there is no way to know what is in a person’s mind, I am inclined to give him the benefit of the doubt. I don’t think he is that dumb, particularly after denying any Fascist inclinations for years, to suddenly give the Nazi salute because he so imbued with Nazi theology that his arm raises unconsciously a la Dr. Strangelove.

Then there is the matter that calling Trump and his gang Fascists has failed to dissuade millions from supporting him. Trump, Musk and gang have been repeatedly called Fascist to an indifferent audience. People either don’t understand Fascism or don’t care that they are Fascists but continuing to call them Fascists has had little effect on people voting for him. People have heard it a million times and have made their peace with it. Now it doesn’t mean he isn’t a Fascist, but it does mean that calling him one is pointless. Other than giving Trump opponents a strange sense of satisfaction for calling Trump out for what he is, it is screaming into the void. It is time to reach into the election handbook for a new and, hopefully, more effective trope to use against him.

Even if he was intentionally Sieg Heilling, it is hardly the best stone to throw at him. He has plausible deniability as so many people end up giving the Nazi salute that it makes the criticism uniquely irrelevant. See Alexandra Ocasio-Cortez found giving the Nazi salute. Here is Benjamin Netanyahu, the Israeli Prime Minister, giving the Nazi salute. If you search long enough you can find most prominent speech givers caught in this pose. It means nothing. Let’s get him on actual policies and not the accidental position of his arm.

The bottom line here is that Musk appears to be innocent of Sieg Heilling. The media are making a big deal out of nothing. This would be OK if the press were held in high esteem but they aren’t. It amplifies an already widely held sentiment that the press will make mountains out of molehills. More importantly it isn’t changing any ones mind and this is what needs to be done. But, by all means, carry on with the same tired strategy and see where that will take us.