When describing a good salesman people often refer to the adage that this guy is so good that he could sell refrigerators/air conditioning to the Eskimos. Which is generally considered a complement to the salesman’s ability. But why? Is it really a talent to brag about — convincing people to buy something that they didn’t want, don’t need and can’t use. Why would you brag about being a conman? But people do. They in fact admire it.

What is forgotten is that there is another person involved in this story — the Eskimo. He, however, is a chump. The mark, the person who it is all right to take advantage of because they should be smarter and more careful when talking to a fast talking salesman. Someone who deserves to get taken. The salesman, on the other hand, is the hero of the story. He is clever, a smooth talker, someone who gets what he wants, someone who doesn’t let a little thing as selling something unnecessary to a gullible customer get in his way. The salesman has the abilities people want. Who wants to be the chump.

It is sad that the whole salesman relationship is based on the notion that all he wants from you is your money and doesn’t care about whether you need or want what he is selling. The salesman is perfectly within his rights to sell whatever useless item he has to any gullible buyer willing to buy. It’s not the con man’s fault if the Eskimo is so gullible and bought the refrigerator. Buyer beware and all that crap but it isn’t an honest transaction.

Aren’t we suppose to value honesty above good salesman ship. Would it be so wrong for the salesman to tell the Eskimo that he doesn’t really need refrigeration? I am afraid there are an awful lot of people who would say yes. Why pass up an opportunity to separate a fool from his money. Someone is going to do it, right. And it is all perfectly legal which this tells you everything you need to know — we prefer the conman to the chump.