I don’t know who the genius behind the Sydney Sweeney American Eagle ads is but surely this person deserves a raise. They created a significant amout of buzz. A lot of people are talking about it. Hell, the ad might being getting more buzz than Donald Trump the king of manipulating the media for buzz.

The ad is both ambiguous enough for American Eagle to continue to use it and controversial enough for people to debate the true meaning. Even if American Eagle is force to withdraw it at some point, they got their money’s worth. Being a strictly Levi’s guy myself and not much of a shopper, I now learned all about American Eagle — a brand of jeans that I knew nothing about before I saw Sweeney struggling to pull up her pair of “good” jeans.