When I attended the University of Kansas in the late 1970’s, a friend who was an actor got a small role in the Peter Shaffer play Equus. Equus had several nude scenes in it and he was looking forward to blowing the minds of the people in Lawrence, Kansas. Lawrence was playing its own role here instead of a university town with a mostly cosmopolitan population, it was taking on the the role of a small Kansas town rife with closed minds about nudity. I also was taking a course in Modern Theater. The professor encouraged his students to see the play because he thought it would blow our minds. Using almost the exact words as my friend. Hmm.

Blowing the minds of the audience was very much a part of the purpose of this play. To ensure that the damage done to our minds was not so severe, there were warnings about the nudity in the play so everyone who entered the theater was prepared for the genital reveal which , at least to my mind, spoiled the whole shock value of having nudity in the play. I was waiting for it.

Then, the type of person who would wander into a student play at a University is just not your typical small town Kansan. They would be more academic, more cosmopolitan, and more open to nudity in the theater. By 1979, even in Kansas, most people who followed the arts already had seen their fair of nudity before Equus exposed them to some more. But how do you get them into theater to see the nudity? Oh, yeah, why don’t we create a little controversy and, lo and behold, it worked, the controversy brought people into the show.

This is what I think happened with Bad Bunny’s Half-time performance. It was meant to provoke a certain segment of the population. It successfully provoked them. They lost their minds as they do and started demanding all kinds of things which cause the Media to follow the controversy. This created a demand to see the show. It was a genius marketing ploy — hyping the first Spanish language performer at the Super Bowl. The buzz was great, a lot of people watched it because most people had no idea who Bad Bunny was or what they were about to see. The television advertisers got their audience, so the money they paid was well spent.

Everybody is happy — particularly, I imagine, Bad Bunny who got a lot of free press and millions of potential new customers for his music. For the vast majority of people, though, it was a meaningless experience in a life filled with meaningless experiences. But no one’s minds were seriously blown here. It will hardly be a memory in a year or two.

But you have to give credit to the the organizers of the show, they certainly showed they knew what they are doing. If you got something to sell, I certainly would recommend them. Buzz is their middle name.