I have mixed feelings about Bad Bunny’s Super Bowl Half-time show on Sunday.

I only half paid attention to it. I would look up whenever somebody shouted there is Lady Gaga or there is Ricky Martin but other than that it held half of my attention at best. Before you get all bent out of shape about me not watching the show, I can also make the same admission about every Super Bowl Half-time show I ever witnessed. Half-time shows are a time to refresh my drink, to grab some grub and to go to the bathroom. I can’t recall ever being so mesmerized by a Half-time show to commit one to memory. To be fair, the actual football game falls into that category as well.

Frankly, I am too old for the shows. I rarely, if ever, have any personal knowledge of the entertainer who is flying in from the rafters or appearing in a whiff of smoke. I am also just a little bit bored with the annual outrage of whichever artist gets selected to perform. Nobody they choose is going to please everyone in such a diverse population. The artist will be too niche, too controversial, too sexy, too tame, too boring, too young, too old, and I think you get my point, anyone selected will be too too something. It is a fool’s errand and I think the Super Bowl Entertainment Committee would be best to go back to marching bands instead of big name entertainers.

That said, I do think there was a problem with Bad Bunny. Someone somewhere wanted to deliver a message to Middle America and Donald Trump. Trump obviously received that message given his vitriolic response. He got angry which is what he was supposed to do and like a well tuned clock — he did. Taking their cue from their master, the conservative talking heads screamed their agreement. Does it make any sense though? Putting on a show in which a significant majority of the people watching don’t speak the language seems unnecessarily provocative and more than a little petty.

If you are trying to put on a show that celebrates immigrants, perhaps using a common language would be helpful to the people who you are purportedly trying to influence, otherwise you are missing your target. Oh, but it was the most watched Half-time show in the history. I think “watched” is a pretty strong word here. I would argue it was more background noise and that most of Middle America could care less. It is a quick conversation the next morning and then back to work. By the end of the week, the rest of the country will have forgotten about it and moved on to watching skiers fall at the Winter Olympics.

All we really got out of Bad Bunny was another experience of Donald Trump foaming at the mouth which, lets face it, we could have elicited by any number of pokes in the eye. It isn’t terribly difficult. I can’t wait until next year when the Super Bowl Half-time Entertainment Committee decides to have the best opera singers and classical music artist performs to ensure that Americans get exposed to a culture that they are unaware of.