Imagine being caught smuggling Fruit Roll Ups

Would you even go to prison for this? I assuming the smuggling is the issue but throwing the book at someone caught selling fruit roll ups for such a penny-ante crime seems a bit harsh. And if you did manage to send these smugglers to prison, what would the other prisoners think? Is there any cache to be a fruit roll up smuggler?

Why are fruit roll ups so expensive in Israel? This a pretty bizarre shortage. I mean can’t some candy store just import more fruit roll ups if there is a shortage? And how many fruit roll ups can you bring into Israel before it is smuggling. I imagine a family of four going to Israel with a hundred fruit roll ups each for a 2-week trip. That doesn’t seem like a lot of fruit roll ups really but what would Israeli customs say?

Finally this seems to me to have the makings of a great television crime drama with rival gangs vying for control of the fruit roll up territories of Tel Aviv.