I lost faith in journalism during the 2016 election. The press likes controversy. It likes big personalities. it likes people who will say crazy things. Who better to provide those things than Donald Trump? Trump is a headline waiting to happen. The press dutifully gave him everything he wanted.

The press portray themselves as innocent in all this. They simply report the facts and leave it to the reader to decide. But this isn’t the way things work. Supplying the world with facts is important but the press really needs to sell advertisements. This means they need to show their potential customers their media outlet has a large customer base. This is the only thing that truly matters to the press. So while, they do print facts, they have a lot of discretion on what facts appear in the headlines and at the top of the hour. If it is likely to grab the audience’s attention, that particular fact has a better chance of seeing the light of day. All Trump had to do in 2016 is to say something crazy and the press aimed their laser like gaze on Donald Trump.

This was particularly true during the Republican Primary where the press couldn’t look away from Trump. Keep in mind, there was well over 10 candidates running for the Republican nomination in 2016. Governors, Senators, Business Leaders but the press ignored them because Donald Trump said crazier things which made for better news which meant more customers watching. All Trump had to do was call a press conference. The full press contingent showed up so they could duly report the facts. Trump received so much press coverage that he spent very little of his own money buying advertisements. He didn’t need ads, he had the press right in his pocket. They provided all the advertising he needed. The other poor saps couldn’t compete with the media savvy Trump.

This love affair continued after he was elected. It was Trump Trump Trump for four long years. Any crazy thing he said was put in the headlines, investigated and discussed endlessly by everyone in the press. While this was all going on, Trump’s allies were doing real damage to environmental and ecological regulation, replacing judges with hardcore conservative ones, giving tax breaks to their pals and undermining any government department they could wreak havoc with. The press, however, couldn’t take their eyes off of the very entertaining Trump and his headline grabbing antics.

So, here we are two years after removing Trump from the presidency and what is the press doing — putting him in the headlines every single day. This raid on his home is ridiculous. The only thing the press can do is speculate. Hour after hour of speculation. How is this valuable? The only facts they can report is that is happened and that Trump and a lot of Republicans are pissed off about it. There isn’t much else to say, at least that is a fact. It certainly doesn’t warrant the coverage Trump is getting and the only person that can be happy about all the attention he is getting is Trump.

And, of course, the press is loving it too. Don’t let them tell you otherwise. They love Trump. It isn’t a healthy love. It is very much a sick co-dependent love. But when Trump speaks, they will be right there reporting. What actual reporting can be done about Mar-a-lago? The press even admits that they don’t know anything yet. They keep saying we will have to wait to know what the raid was about. Why not wait then? But they kept help themselves. Instead, our best and brightest reporters are speculating about what the Mar-a-lago raid means, how it will affect Trump and what Garland might be thinking.

The net effect of this is it gives Trump all the attention he craves. He is a narcissist. He doesn’t care if the press is unfavorable to him, he just wants to be talked about. The press is co-operating with him in spades. Trump is Moby Dick and the press is Captain Ahab. They won’t give up until they put him in prison. Trump is 76 years old. He can drag this on for years and still die in the comfort of his own home. It isn’t going to happen. They also want Trump true believers to admit they were wrong and Trump is a bad man. This isn’t going to happen either. They want to prevent him from running for president in 2024. This could happen but the present strategy is putting Trump in the headlines again and he is loving it and the people who love Trump are back at his beck and call. The very things that propelled him to the White House in2016.

If nothing else, taking Trump off the front page would stop this co-dependent relationship. The press doesn’t have to play Trump’s game. It would require a lot of discipline and, sadly, it doesn’t look like the press understands or even cares to learn the lesson as long as Trump sells advertising.